posted on: April 15, 2020
in Public Relations
This blog post is featured on Allison+Partners website, The Stream. Once states enforced shelter in place and the media focused coverage solely on COVID-19, influencers finally realized the pandemic was real and lasting. They started posting their pre-planned sponsored collaborations earlier than previously agreed upon, worried contracts would terminate and their expected source of income would evaporate. Posting agreed-upon pieces of content meant guaranteed payment – perhaps the last for several months. While there are plenty of opportunities right now …